For our movie and game rental retail business in Canada,
Blockbuster Canada Co. (“Blockbuster Canada” or “we”)
operates hundreds of stores as well as a website at www.Blockbuster.ca
(“Site”) that supports our stores. We are committed to protecting
the personal information of persons visiting our Canadian stores (“Customers”)
and users of our Canadian Site (“Users”). To that end, we
offer this Privacy Policy to inform our Customers and Users (referred
to individually, or collectively, as “you”) of how we collect,
use and disclose your personal information. Blockbuster Canada will take
reasonable steps to protect your personal information in accordance with
this Privacy Policy and applicable law. This Privacy Policy does not apply
to personal information of employees of Blockbuster Canada.
What is
Personal Information?
Personal information means information about an identifiable
individual and includes, among other things, a person's full name, address,
telephone number, date of birth, email address, and the products rented
or purchased by an identifiable individual.
When Do
We Collect Personal Information?
Blockbuster Canada collects personal information from
you when you voluntarily submit that information to Blockbuster Canada,
for example: when you register for a customer membership in our stores
or register for our e-newsletter the BLOCKBUSTER BUZZ-TM; participate
in one of our store-based or on-line sweepstakes, contests, or surveys;
respond to an offer; register for other individualized services; purchase
or rent products; or request to be on a mailing list.
How Do
We Handle Information from Children?
Please note that Blockbuster Canada has no intention of
collecting personal information from individuals under the age of majority,
which is 18 or 19 depending on your province or territory (“children”).
Where appropriate, we will instruct children not to provide such information
to us. If a parent becomes aware that a child has provided us with personal
information, we ask that the parent or legal guardian of the child contact
us by sending an e-mail to customer.servicecanada@blockbuster.com or writing
to Privacy Relationship Manager, Blockbuster Canada Co. 401 The West Mall,
Suite 1100, Toronto, ON M9C 5J5 or calling Local: 416-621-7517 ext. 5454,
or Long Distance: 1-800-900-1656 ext. 5454 (Monday to Friday 9 - 5 pm
ET) to request that this information be deleted from our records.
How Do
We Use Personal Information?
Use of
Personal Information for our Internal Business Purposes. Blockbuster
Canada uses the personal information you provide for the purposes for
which it was provided, for example, to process an order; to record your
rental of a product and its return date; to collect debts and recover
overdue rental products; to notify you that you have won a contest or
sweepstakes; to respond to your inquiries; or to contact you or send you
information about your membership. Blockbuster Canada also uses your personal
information to administer and manage our business, to improve our Site
and to better understand your needs and to improve the products, benefits,
and services that Blockbuster Canada may offer to you.
Use of
Personal Information for Blockbuster Canada’s Direct Marketing.
We may also use your personal information to contact you about products
and services, special offers and upcoming promotions or events offered
by Blockbuster Canada, our affiliates, or our marketing partners that
we think may be of interest to you (“direct marketing”). Note
that although our direct marketing may include offers or marketing materials
from third parties, we do not share your personal information with these
third parties. If you would prefer that Blockbuster Canada not use your
personal information for direct marketing, you may opt out of such uses
and/or disclosures by (a) checking the appropriate “Opt Out”
box in any applicable email communication or BLOCKBUSTER BUZZTM e-newsletter,
or (b) sending an email to: customer.servicecanada@blockbuster.com, or
(c) writing to: Privacy Relationship Manager, Blockbuster Canada Co. 401
The West Mall, Suite 1100, Toronto, ON M9C 5J5 or (d) calling Local: 416-621-7517
ext. 5454, or Long Distance: 1-800-900-1656 ext. 5454 (Monday to Friday
9 - 5 pm ET). Once you have opted out, your subsequent registration for
our direct marketing services and promotions like our BUZZ-TM e-newsletter,
or our sweepstakes and contests may void, temporarily or permanently,
your prior elections to opt out of receiving direct marketing communications
from Blockbuster Canada. Please consult the applicable rules of the promotion
or service before participating.
Transfer
of Personal Information to Third Party Goods and Services Providers.
Blockbuster Canada employs third party vendors, service providers, and
suppliers to perform various functions on our behalf, such as fulfilling
orders, processing credit card payments, debt collection, removing repetitive
information from customer lists, analyzing data, and hosting and maintaining
databases. These organizations may have access to personal information
to the extent needed to perform their functions, but they may not use
it for other purposes, such as marketing their products and services to
you or providing your information to third parties. Additionally, as an
indirect subsidiary of Blockbuster Inc., a U.S.-based Delaware corporation
with headquarters in Dallas, Texas, Blockbuster Canada’s retail
stores’ communications network is integrated with Blockbuster Inc.’s
and our Canadian transactional data as well as our Canadian membership
information is collected, maintained, and hosted at Blockbuster Inc.’s
data centre in the United States. Blockbuster Inc., though, does not independently
access or use this data other than to service specific requests made by
Blockbuster Canada.
Disclosures
attendant to a Merger or Acquisition. If Blockbuster Canada or its
assets are acquired by another company, your personal information may
be disclosed to the acquiring company to allow it to fulfil your order
or provide the products, services or information that Blockbuster Canada
would otherwise provide to you and generally to carry on the Blockbuster
Canada business. We may also use and disclose your personal information
to parties connected with the contemplated or actual financing, insuring,
sale, assignment or other disposal of all or part of our business or assets,
including for the purposes of determining whether to proceed or continue
with such transaction or business relationship or fulfilling any records
or other reporting requirements to such parties. We will require such
parties to treat your personal information in accordance with this privacy
policy and to use and disclose it only for the purposes for which it was
collected.
How Do
You Consent To Our Use of Your Personal Information as Described in this
Privacy Policy?
By providing
us with your personal information, you consent to our collection, use
and disclosure of that information as described in this Privacy Policy
as amended from time to time or as described at or before the time of
collection, use or disclosure, as the case may be. If you do not want
your personal information to be collected, used or disclosed in this manner,
please do not submit your personal information to us or exercise opt-out
procedures described above or as may be offered at the time of collection.
If you have submitted personal information to us and wish to withdraw
your consent to its retention, use or disclosure, please send an e-mail
to customer.servicecanada@blockbuster.com or write to Privacy Relationship
Manager, Blockbuster Canada Co. 401 The West Mall, Suite 1100, Toronto,
ON M9C 5J5 or call Local: 416-621-7517 ext. 5454, or Long Distance: 1-800-900-1656
ext. 5454 (Monday to Friday 9 - 5 pm ET). You may withdraw your consent,
subject to legal or contractual restrictions and reasonable notice.
Where permitted or required by law, Blockbuster Canada may collect, use
or disclose your personal information without your consent, for example
in response to a court order or subpoena, to comply with a legally permitted
inquiry by a government agency or to collect a debt you owe us.
Does
the Blockbuster Canada Site utilize Cookie Technology?
Blockbuster
Canada utilizes cookie technology to make your use of the Site more convenient.
A cookie is a piece of information that is transferred to a User's hard
drive for record-keeping purposes. Specifically, Blockbuster Canada uses
cookies to remember your email address and Membership/Rewards number.
With this information stored locally on your computer as cookies, you
will not have to login each time you visit the site or re-enter your Rewards/Blockbuster
number to check your Rewards status. The cookies therefore are solely
for your convenience and not for the collection of information about your
use of our Site. Most browsers are initially set up to accept cookies,
but you can set up your browser to alert you every time a cookie is offered,
letting you decide whether or not to accept it. You can use and visit
the Site with cookies disabled, but you will not automatically be logged
in to the site upon re-visiting the Site.
How does
Blockbuster Protect Personal Information?
Blockbuster Canada takes reasonable measures to protect
the personal information it collects, uses, stores or discloses. We have
implemented physical, technological and organizational procedures designed
to protect the integrity and security, and to ensure the appropriate use,
of your personal information. These procedures are appropriate to the
nature, sensitivity and format of the personal information collected,
used, stored or disclosed by Blockbuster Canada.
Given that unencrypted electronically transmitted data
is not secure, we make no warranties as to the security of any information
that you submit electronically, which you do at your own risk. However,
Blockbuster Canada takes precautions to ensure the security of any personal
information submitted by Users on-line once it is received by Blockbuster
Canada.
Other
Sites
Our Site contains links to other websites owned and operated
by third parties. The third parties who operate these sites may treat
the collection, use and disclosure of personal information differently
than we do. This could be the case even for those websites that carry
Blockbuster Canada’s or its affiliates’ trade-marks or logos
or which are framed by this website. We therefore encourage you to review
the privacy policies of these websites before disclosing your information
to any third party. Blockbuster Canada is not responsible for the data
collection, use and disclosure practices of companies or organizations
to which our Site may provide links.
How can
you Access or Correct Your Personal Information?
Blockbuster Canada has established and maintains a file
or files of personal information for its Customers and Users providing
personal information to Blockbuster Canada. Your file(s) will be kept
by Blockbuster Canada and will be accessible at Blockbuster Canada Co.
401 The West Mall, Suite 1100, Toronto, ON M9C 5J5. Only Blockbuster Canada
employees, agents and mandataries who need to access your file(s) in the
course of their duties will have access to your file(s).
If you wish to access or request us to correct your personal
information, please e-mail your request to Privacy Relationship Manager
at customer.servicecanada@blockbuster.com or write to Privacy Relationship
Manager, Blockbuster Canada Co. 401 The West Mall, Suite 1100, Toronto,
ON M9C 5J5. Some information may not be accessed in certain circumstances,
for example if it contains personal information of other persons or for
legal reasons.
Changes
to this Privacy Policy
Blockbuster
Canada reserves the right to change this Privacy Policy from time to time.
If Blockbuster Canada makes a change, this Privacy Policy will be updated
accordingly. We recommend that you review this Privacy Policy periodically
so that you are aware of any changes. If we make a material change to
this Privacy Policy we will make reasonable efforts to notify you. For
example, your continued consent to our collection, use and disclosure
of your personal information or your continued use of our Site following
the notification or posting of any changes to this Privacy Policy shall
constitute your acceptance of these changes.
If you have any inquiries, complaints, questions or requests regarding
this Privacy Policy, please send an e-mail to Privacy Relationship Manager
at customer.servicecanada@blockbuster.com or write to Privacy Relationship
Manager, Blockbuster Canada Co. 401 The West Mall, Suite 1100, Toronto,
ON M9C 5J5. This Privacy Policy was last modified on January 20, 2004.
